Declutter Your Inbox: Automatically Sort Newsletters into Their Own Folder in Outlook
- Sarah Bacich
- Mar 17
- 3 min read
Task Brief
Your inbox is flooded with newsletters, promotional emails, and mailing lists. Instead of manually sorting them, why not let Outlook do the heavy lifting? Setting up an automatic rule ensures these emails land in a designated folder, reducing distractions and making it easier to find important messages.

Problem Statement
If newsletters and mailing lists pile up in your inbox, they can bury important emails. Manually sorting them takes time you could spend on high-value tasks. This simple automation will keep your inbox clean and help you access newsletters when you're ready.
Why This Matters
Saves Time: No more manual dragging and dropping emails.
Reduces Clutter: Your inbox stays focused on high-priority emails.
Easy Access: Newsletters are neatly filed away for when you need them.
Better Email Management: Helps maintain a more organised and efficient workspace.
Key Questions to Answer Before Starting
Do you want to sort all newsletters into one folder or create separate folders?
Should certain senders be excluded from the rule?
Would you like to apply this rule to existing emails or only new ones?
Will this rule apply to multiple email accounts or just one?
Step-by-Step Checklist to Create an Outlook Rule for Newsletters & Mailing Lists
Open Outlook: Launch the Outlook desktop app or go to Outlook Web.
Go to the Rules Menu:
Desktop: Click on the File tab > Manage Rules & Alerts.
Web: Click on the settings gear icon (top right) > View all Outlook settings > Mail > Rules.
Create a New Rule: Click New Rule or Add Rule.
Set the Condition: Choose From and enter the sender's email (e.g. newsletter@company.com).
Apply the Rule to Mailing Lists: Instead of individual senders, use keywords like "unsubscribe," "newsletter," or "mailing list" in the subject or body.
Choose an Action: Select Move to Folder and pick or create a folder (e.g. "Newsletters").
Apply to Existing Emails (Optional): If you want to tidy up past emails, select this option.
Save and Enable the Rule: Click Finish or Save.
Test the Rule: Send a test newsletter or wait for new ones to arrive to confirm the rule works.
Adjust if Needed: If newsletters still land in your inbox, tweak the rule conditions.
Best Practices & Mistakes to Avoid
✅ Use Broad Filters: To catch more newsletters, filter by common words like "unsubscribe" rather than just sender names.
✅ Regularly Check Your Folder: Make sure important emails aren’t mistakenly filtered.
✅ Exclude Important Senders: If you want newsletters from key clients or partners to stay in your inbox, create exceptions.
❌ Don’t Overcomplicate: Too many rules can make management difficult—keep it simple.
Delegation Message for an Admin or Team Member
Subject: Set Up Outlook Rule for Newsletters 📩
Hi [Name],
Can you please set up an Outlook rule to automatically sort newsletters and mailing lists into a dedicated folder? This will help keep my inbox focused on high-priority emails.
Here’s what needs to be done:
Move emails containing "unsubscribe" or "newsletter" in the subject to the "Newsletters" folder.
Apply the rule to both new and existing emails.
Exclude emails from [important sender] so they stay in my inbox.
Let me know once it’s done or if you run into any issues.
Thanks!
[Your Name]
Follow-Up Email to Confirm Task Completion
Subject: Outlook Newsletter Rule Set Up ✅
Hi [Your Name],
I’ve set up the Outlook rule as requested. Newsletters and mailing lists will now be automatically sorted into the "Newsletters" folder.
Let me know if you’d like any adjustments. Happy to help!
Thanks,
[Name]
By setting up this automation, you free up mental space and make email management effortless. Now, your inbox is a powerhouse of productivity!
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