SIMPLIFY Competitor Analysis

The DIY Research Toolkit You Didn’t Know You Needed (Until Now) Welcome to SIMPLIFY Competitor Analysis – your new favourite rabbit hole. If you’ve ever found yourself wondering what your competitors are really doing behind the curtain (without hiring a $10K strategist or losing hours to spreadsheets), this is your shortcut. A clear, practical system that teaches you how to use competitor analysis tools to ethically stalk, dissect, and outperform your competition – using real strategy, not assumptions. You don’t need to become a digital spy or sign up for six new platforms. You just need to understand how to use competitor analysis tools the smart way – to spot patterns, extract insights, and feed them into your own marketing, content, and service delivery systems. Inside, you’ll learn: Which competitor analysis tools are worth your time (and which ones look impressive but tell you nothing) How to review a competitor’s website, blog, social media and SEO footprint without overwhelm What to look for beyond the obvious – content rhythms, offer positioning, engagement loops, missed opportunities How to brief a VA or team member to do all of this for you – with no guesswork Now, a quick note on the price (or lack thereof): this program is free on purpose. Not because it’s a teaser, and not because it’s light on value – but because it’s not finished. It’s not dressed up. It’s not pretending to be perfect. It’s a living document – a behind-the-scenes notebook of what I’m researching, testing, refining, and building in public. Instead of waiting until it’s polished and hidden behind a paywall, I’d rather share it with you as it evolves. This is what free value in action looks like – no fluff, no vague “insights,” just direct access to how I simplify and systemise things that most people overcomplicate. SIMPLIFY Competitor Analysis is part of the broader SIMPLIFY with Sarah suite – a collection of DIY-friendly programs designed for founders and small teams who wan